US President Donald Trump in his Instagram account shared a photo of himself sitting behind the desk in the Oval Office displaying several products made by Goya - a large Hispanic-owned food company whose CEO earlier expressed support for the president's reelection campaign, gaining backlash with people calling for others to boycott the company's products.
Already enraged by a similar move made earlier by his daughter, Ivanka Trump, netizens blasted Trump over his apparent commercial, noting that it is against the law for a sitting US president to promote the products of private companies, as is detailed in federal law.
Twitterati lashed out at the presidential family, casting doubt that they themselves use Goya products.
Goya has previously faced the threat of boycotts from some for the company's support for the Trump campaign, and several users have reiterated their intention to reject the brand after the president's apparent advertisement.
Despite the controversy raised by the matter of breaking a federal law, Trump did not step back from his brand endorsement, implying on Twitter that sales only benefit from what netizens see as a "promo-campaign".
Founded in 1936, Goya is currently the largest Hispanic-owned food company based in the United States. No official comments on the matter have been offered by the brand.