Shoppers in London were left surprised after seeing a man strolling down one of its largest shopping streets wearing no other clothing other than a mask. But not on his face as one may have expected.
Many took photos of him on their phones, whilst others stared as he paraded down Oxford St wearing nothing but a light blue mask to cover his modesty.
A Reuters photographer captured the image which has been widely shared on social media.
Some netizens met the story with humour and old chestnuts:
While others condemned his appearance saying that the man was wearing his mask on the wrong place and should be fined:
This comes as face coverings were made mandatory in enclosed areas such as supermarkets, indoor shopping centres, transport hubs, banks and takeaways in England on Friday.
Those who do not comply with the rules could face fines of up to £100.