Various media channels, including radio, social media and digital, will also be targeted by the government to share the message of a new set of rules and requirements immigrants will have to satisfy in order to move to the UK.
The Home Office campaign aims to ensure businesses are ready and well-informed about the points based immigration system and the rules of recruitment from 1 January 2021.
Starting next year, EU and non-EU citizens will be treated equally, with prioritu given to high-skilled professions, such as scientists, engineers, academics and other highly-skilled workers.
Amid concerns that the new system will slow down the process of recruitment and damage the economy, the Minister for Future Borders and Immigration Kevin Foster said that it will be “fairer and firmer”, “attracting the best and brightest from around the world to complement the skills we already have.”
All applicants must have a job offer from an approved sponsor and at a required skill level. Professionals will also have to speak English in order to get their application approved. When it comes to their salaries, applicants will be able to ‘trade’ characteristics such as their specific job offer and qualifications against a salary lower than the minimum salary or the ‘going rate’ in their field.
Students will achieve the necessary points if they have an offer from an approved educational institution, speak English and are able to support themselves during their studies in the UK.