After forcing India's leading jewellery brand to apologise for an advert promoting interfaith weddings, the troll army has now unleashed its anger on A-list actor Akshay Kumar for his much-hyped movie "Laxmmi Bomb".
Netizens are trending #ShameonAkshayKumar and slamming the movie for promoting "Love Jihad", a derogatory reference to interfaith couples with a Muslim husband and a Hindu wife.
Many people on Twitter have demanded to change title of the film because it uses a Hindu Goddess-sounding name, Laxmi, for a Muslim character. Several are outraged as the movie promotes Hindu-Muslim relationships.
The list of reasons for netizens' outrage didn't stop there. Some of them have called for boycotting the movie, as the movie is produced by Shabina Khan, a Muslim, and accused her of being a Kashmiri separatist.
However, a counter-trend #WeLoveUAkshayKumar followed on Twitter as his fans came out in his defence. Akshay's supporters slammed the people for calling Akshay "anti-national" and for growing intolerance.
On Monday, a similar controversy ensued when India's leading jewellery brand Tanishq showed an advertisement featuring a Hindu-Muslim couple. In the wake of the advert, miscreants attacked a jewellery store in the state of Gujarat, forcing the store manager to apologise.