Eros Now, an Indian entertainment media platform under Eros International, is facing the wrath of people on social media for sharing vulgar and "distasteful" memes about the Hindu festival of Navaratri.
Netizens are calling out the film production company by trending #BoycottErosNow in India and slamming the company for "outrageous content", forcing the media platform to issue an apology.
"You need a dandi (stick) to play dandiya (folk dance) – I have one", read a meme in question by Eros alongside a picture of actor Salman Khan. The company shared several such tweets which were termed "Hinduphobic" and a "mockery" of the Hindu religion.
Bollywood actress Kangna Raunant termed the production company a "porn hub" and slammed it in series of tweets for sharing "sensational content to arouse viewer's sexual appetite".
Following the backlash, Eros issued a statement apologising for the stunt and took down the posts.
"We at Eros love and respect our cultures equally. It is not, and it has never been our intention to hurt anyone's emotions. We have deleted the concerned post and apologise for having offended anybody's sentiment".
Netflix India also faced a similar controversy for its movie "Krishna and His Leela". It was deemed "anti-Hindu" for showing the lead actors in an immoral way and sparked online protests.