Brewdog is giving away free four-packs of their "carbon negative" beer to everyone in the UK on Friday to mark the less than positive beginning of 2021.
In a tweet by the beer company's Chief Executive Officer James Watt, he announced that they would be offering a four-pack of Lost Lager for free, with the exception of a £1.95 delivery fee.
Declaring the 2021 "sucks so far", the hipster corporation posted a video advertising the beer which it describes as a sustainable German pilsner.
As is likely expected, demand for the product is high and there is a long online queue, with 13204 waiting and a waiting time of over an hour as of 1:30 pm on Friday.
The move saw near-universal praise from beer lovers amid an increasingly stressful time for the UK
Others complained about the long waiting times.
Netizens joked that the feeling of being stuck in a long queue is all too familiar to a night out in London.
The company boasts the product's "carbon negative" status due to a pledge to plant a tree for every four-pack of the beer claimed.
This comes as Brewdog, as well as every other bar in the country, are once again forced to close their doors to customers due to the imposition of a third national lockdown to curb the spread of the worsening coronavirus pandemic.
Brewdog offered to use its venues as centres and staff to help the government roll out the coronavirus vaccine.