British Chef Gordon Ramsay got a grilling from an angry social media crowd after he branded one Scottish town a “s***hole” on national TV.
Ramsay made the comment during his new Bank Balance quiz show, which aired on BBC One on Wednesday.
As contestants were asked to name five Scottish cities as a part of the game, they mistakenly listed Falkirk – a small town around 37 km north-west of Edinburgh.
“I was born in Scotland. Falkirk is not a city. It’s a s***hole, I swear to God,” a disappointed Ramsay told the duo, prompting laughs from the studio audience.
But not everyone was amused.
Some Falkirk locals branded the chef a “cheeky git” following the slur and demanded an apology, while others rushed to praise the town and things it has to offer to dispel Ramsay’s vivid description.
SNP’s Angus MacDonald, who represents Falkirk East, said that the cooking guru should have "his mouth washed out with soap” for his words.
But a bunch of twitterians caught the chef's vibe:
“The people of Falkirk will be coming for Gordon Ramsay,” one user joked.
The Hell’s Kitchen star, originally from Johnstone, Scotland, is yet to apologise for his foul-mouthed remark, and it's unclear if he's planning to.