The Al-Quds Brigades confirmed Friday morning that it "launched a large, focused and developed missile strike against the occupied territories in response to the brutal Zionist aggression."
Local reports suggest at least 59 rockets were fired by militants toward Ashkelon, Sderot, Ashdod and Be’er Sheva.
Social media footage recorded in the city of Be'er Sheva shows the Iron Dome missile defense system intercepting several rockets.
Meanwhile, alarms were sounded in several nearby areas, including Segev Shalom and the Bedouin Diaspora.
Moments after the IDF announced its air and ground strikes, Israeli Prime Minister Benjamin issued a tweet proclaiming the "operation will continue as long as necessary," according to an English language translation from Hebrew.
Video uploaded to Twitter showed IDF Tanks moving fences along the border with Gaza.
It's worth noting that the IDF's ground forces did not enter Gaza, according to an updated memo from the military force.