In a state that is ultra-protective of cows, a man in the city of Bariley, Uttar Pradesh (UP) was punished by the cops for not wearing a mask - in a shockingly brutal way.
Large iron nails were hammered into the hands and feet of this relatively young man, whose name remains unclear in the clip.
A video of the wailing man in pain emerged on social media on Tuesday, showing him narrating the horrible tale of how security personnel physically assaulted him and hammered nails into his body for not wearing a mask.
WARNING! The following video is diturbing and may offend sensibilities
As per Subhash Yadav who posted the video on his Facebook wall, the mother of this man blamed police officials from the Baradari police station in Bariley for physically assaulting her son.
At present, UP Police have not publicly addressed the matter.
This is not the first case of police brutality that has surfaced on India's social media segment.
Mumbai Police have also drawn flak recently for making unmasked people do exercises under the scorching sun as punishment.
After continuous incidents like these, time and again, Indians have pointed out that Indian cops must focus on assisting people and helping them instead of abusing the power that comes to them with their Khaki uniforms.