"The results of our studies are hugely significant and rather surprising", said Jeff Brunstrom, professor of experimental psychology at the University of Bristol and lead author of the study. "For the first time in almost a century, we've shown humans are more sophisticated in their food choices, and appear to select based on specific micronutrients rather than simply eating everything and getting what they need by default".
"Studies have shown animals use flavor as a guide to the vitamins and minerals they require. If flavor serves a similar role for humans, then we may be imbuing junk foods such as potato chips and fizzy drinks with a false 'sheen' of nutrition by adding flavorings to them", he mused. "In other words, the food industry may be turning our nutritional wisdom against us, making us eat food we would normally avoid and thus contributing to the obesity epidemic".