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Miss Great Britain "De-crowned" After "Love Shack" TV Sex

© AP Photo / Vianney Le CaerZara Holland poses for photographers upon arrival at the premiere of the film "Dad's Army" in London, Tuesday, Jan. 26, 2016.
Zara Holland poses for photographers upon arrival at the premiere of the film Dad's Army in London, Tuesday, Jan. 26, 2016. - Sputnik International
The winner of the 2015 Miss Great Britain Beauty Pageant, Zara Holland, has been formally "de-crowned" after she had sex with a fellow contestant on ITV’s reality show 'Love Island'.

Love Island is a celebrity reality show, set on an island in Fiji. Throughout the series, viewers vote on which of the scantily clad celebrities go to the so-called "love shack" for some "alone time". In this specific instance, Zara Holland and model Alex Bowen slunk off to the love shack and things got a little bit steamy.

Just a couple of days later Zara Holland was informed that she had been stripped of her "Miss Great Britain" crown, prompting accusations of prudishness against the pageant's organizers, who said in an official statement:

"The feedback we have received from pageant insiders and members of the general public is such that we cannot promote Zara as a positive role model moving forward… We wholly understand that everyone makes mistakes, but Zara, as an ambassador for Miss Great Britain, simply did not uphold the responsibility expected of the title."

The Miss GB Pageant has since come under fire from huge numbers of people on social media, who've accused the organizers of sexism and "slut-shaming".

Zara Holland has since quit ‘Love Island', although not as a result of her public frisson between the sheets, but because her mother had fallen ill.

"I'm so sad to leave the villa but it's important for me to get home and spend time with my mum while she gets better… I've had the time of my life on Love Island and would like to thank all of my fellow Islanders and the production team for all their support," Holland said in a statement.

The new Miss Great Britain is Deone Robertson from North Lanarkshire in Scotland.

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