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China Goes Nuts Over 'Karma Is a B*tch Challenge'

© Photo : WeiboKarma is a bitch
Karma is a bitch - Sputnik International
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In January 2018, users on the Chinese app Dou Yin, which is reminiscent of the English language app Musical.ly, started posting videos of their radical transformations while repeating the “Karma is a b*tch” line from a popular TV-show.

The now widespread phrase was uttered by one of the characters from the Riverdale TV series after hearing about a tragic car accident in Season 2 Episode 6. The graphic line has become an inspiration for many Chinese and others, who’ve started a selfie video fad showing their transformations – outfit, hair, makeup, even age and gender – in slow motion. The clip is accompanied by the 2011 hip-hop hit “Gucci Gucci” by Kreayshawn in the background.

On January 23, YouTuber The Jing Productions uploaded a compilation of challenge videos:

The next day, another YouTuber Joker Z followed suit:

The Twitter and Buzzfeed reporter Kassy Cho posted a thread of her favorite videos:

Some did not hesitate in sharing other versions as well:

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