The sex toy is said to improve a user’s pelvic floors, the Avengers’ star’s website Goop says, adding that ten minutes every other day does the trick.
Gerda Endemann, the Paltrow’s senior director of science and research, told the Sun she’d road-tested the vFit product.
“It is much more than a vibrator. The theory behind vFit is something called “multimodal vaginal toning.” That is: a combination of light, heat, and vibration meant to stimulate cells and boost blood circulation. We can expect vFit’s gentle heat to boost blood flow (biologically, this makes perfect sense), and it uses red light to spur cell metabolism. The goal is to promote healthy cells and tissues,” Endemann said.
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“The women reported on their intimate well-being before and after the study. And after using vFit, the women reported significant improvements in bladder control and sexual functioning,” she said, citing researchers’ data from tests of women’s pelvic muscle strength and bladder control before and after vFit use during 24 sessions.
The product description on the website reads: "vFit uses red light and gentle warmth to stimulate blood flow and promote intimate well-being. And—bonus—it vibrates too."
Incredibly proud #Joylux has won this year’s Luis Villalobos Award and named most innovative company by Angel Capital Association (ACA) members. As the 1st female-founded FemTech co. to receive such honors by the ACA, we're especially grateful for the recognition. #ACAAngelSummit pic.twitter.com/P9fUXQA2Wj
— vFit (@getvfit) 25 апреля 2019 г.
The vibrator is on sale online and in the actress’ Goop shop in Notting Hill, West London, and goes for a price of £380 ($500).
