The American Airlines Arena is a sports and entertainment complex located along Miami’s Biscayne Bay. The arena has carried the name of American Airlines for two decades, after Miami-Dade County sold the naming rights to the carrier for $41 million in 1999.
However, Miami-Dade Deputy Mayor Ed Marquez on Monday confirmed that American Airlines is no longer competing to renew its naming rights to the arena.
And with American Airlines’ deal set to expire at the end of the year, the name for the arena is on the market.
To the surprise of many, Miami-based porn company BangBros was quick to submit a $10 million bid Thursday in an effort to become the title sponsor of the arena.
— BANGBROSOFFICIAL (@BangBrosDotCom1) September 12, 2019
“We've officially Submitted our $10,000,000 bid for the naming rights to the Miami Heat Arena. We wish to thank American Airlines for their past support of the @MiamiHEAT We intend to change the name to the BangBros Center aka 'The BBC' #BangBrosCares,” the porn company tweeted Thursday, also attaching a statement.
“To show how serious BangBros is, they have offered $10 million to Myles Gallagher of Cleveland’s Superlative Group, and are suggesting the name BangBros Center (The BBC) as the new home of the Miami Heat for the next decade. BangBros also already owns the domain ‘bangbroscenter.com’ to partner up and broadcast, promote, market, and help take the Heat from out of the 305 to Worldwide,” the statement reads.
— Bloodline 🇳🇿 (@Bloodline_NZL) September 12, 2019
And as one might expect, Twitter had a ball with the bid.
— Zofia (@Erickson_HD) September 12, 2019
— Coach MVP (@Born_MVP) September 12, 2019
“Just imagine the scenes at the arena,” one user wrote.
— The Rocketman (@rocketman_the) September 12, 2019
— Chad Baker (@ChadBlue_) September 13, 2019
“Haven't paid for porn since 1998. Is there money in it? Apparently,” another commented.