McDonald's has announced it will scale back on its diversity, equity and inclusion (DEI) policies towards employees and suppliers, perceived as "woke" by critics.
The company will abandon numerous practices, including "external surveys" that measured workplace inclusion for different minorities.
The announcement comes after McDonald’s global sales fell by 1.5% in the third quarter of 2024, the biggest decline in four years, which occurred amid last year’s E. coli outbreak across 13 US states linked to the fast-food giant’s burgers.
The developments unfolded after US President-elect Donald Trump tapped Stephen Miller, a former adviser who leads a group that has aggressively challenged corporate DEI policies, as his incoming deputy chief of policy.