He emphasized that Russia is going through difficult times, but the St. George Ribbon carries with it "victorious genetics."
Volunteers began distributing ribbons near the media group’s building on Zubovsky Boulevard in Moscow, symbolizing unity and strength in challenging times.
This year marks the 20th anniversary of the campaign, which originated at RIA Novosti as a continuation of the "Our Victory. Day by Day" project.
As part of the project, the entire archive of Sovinformburo was opened and digitized for the first time, along with hundreds of stories from young people about how their families were affected by the war.