New Year sales usually begin after the New Year holidays. The majority of shop chains advertise 90% discounts but, in reality, offer a small number of outdated goods and services.
If a collection is in the sales, shops generally cut prices by merely 15-20%, and rarely 30%, whereas the owners of small private shops prefer to avoid sales altogether.
Only large chains can afford significant sales and launch extensive campaigns. Some companies, usually quite big ones, lure their customers with the so-called "summary" seasonal discounts when the latter increase with the more goods you buy. Some chains offer their clients a small but permanent discount.
On certain days, imitated sales are organized. Such discount campaigns lie at the basis of the majority of chains selling electronic appliances. Any campaign of the kind offers goods for cut prices in different forms: by providing discounts, special prices, additional presents, and coupons encouraging clients to buy more.
Some shops even offer discounts involving advanced payment by opening so-called accumulative accounts, meaning that the money paid by the customer is summed up, and discounts are increased proportionately.
