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Russian government to launch course for media managers

MOSCOW, June 19 (RIA Novosti) - Russia's government is set to launch a course to train media administration personnel, a senior publishing official said Tuesday.

The Master of Business Administration in media business course, which will be taught in the Finance Academy under the Russian government, is designed to address the shortage of media managers in the country.

"The rapidly-developing media market generates a demand for highly-skilled managers, and Russia has not trained such professionals," Yevgeny Abov, vice president of the Guild of Press Publishers (GPP), said at the Expo 2007 conference.

It will take two years and 14,000 euros to obtain the Media-MBA degree. The initial group of students will number no more than 30, half of which will have corporate sponsorship.

Applications for the course are expected in late August-early September, and applicants will be admitted after passing an examination. The classes will start October 15 and will be held three or four times a week.

Media-MBA was initiated by GPP, a nonprofit partnership of Russian publishers of printed media and industry suppliers. The program was presented at Publishing Expo 2007, which is co-sponsored by RIA Novosti and the Chamber of Commerce and Industry.

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