Aircraft maker Sukhoi presented the Superjet 100 at the 12th International Economic Forum in St. Petersburg on Friday.
Speaking at the forum, now in its third day, Ivanov said: "The problem with our economy is that we have almost no brands on the level of, for example, Boeing... Our economy therefore is not sufficiently well-known in the world."
"Superjet could become a new brand, along with floating nuclear power stations; there is also strong potential in communications and information technology."
Sukhoi CEO Mikhail Pogosyan said on Friday that the company hopes to control 15% of the world's regional passenger plane market by 2024.
The Superjet 100 project is a family of medium-range passenger aircraft developed by the Sukhoi Design Bureau in cooperation with major American and European aviation corporations, including Boeing, Snecma, Thales, Messier Dowty, Liebherr Aerospace, and Honeywell.
Prior to certification testing, the plane has to undergo a series of preliminary flight tests at the aircraft manufacturing plant in Komsomolsk-on-Amur in Russia's Far East. The airliner made its first test flight in May.
Sukhoi plans to manufacture at least 700 Superjet 100s, and intends to sell 35% of them to North America, 25% to Europe, 10% to Latin America, and 7% to Russia and China.
So far the company had secured 73 solid orders for the aircraft.