French fashion ‘liberator’ Paul Poiret displayed in Moscow
French fashion ‘liberator’ Paul Poiret displayed in Moscow
Sputnik International
An exhibition of fashion heritage by the French designer of early XX century Paul Poiret, or the "King of Fashion" as he called himself, is on display at... 07.09.2011, Sputnik International
An exhibition of fashion heritage by the French designer of early XX century Paul Poiret, or the "King of Fashion" as he called himself, is on display at Moscow’s Kremlin museum. Poirte liberated women from corsets and clad them into kimono-style attire.
An exhibition of fashion heritage by the French designer of early XX century Paul Poiret, or the "King of Fashion" as he called himself, is on display at Moscow’s Kremlin museum. Poirte liberated women from corsets and clad them into kimono-style attire.
An exhibition of fashion heritage by the French designer of early XX century Paul Poiret, or the "King of Fashion" as he called himself, is on display at Moscow’s Kremlin museum. Poirte liberated women from corsets and clad them into kimono-style attire.
Kremlin displays about 150 exhibits from several European museums, including archive photos of Poiret’s work, fashion magazine’s illustrations, sketches as well as vintage dresses and accessorizes.
With his marketing talent, Poiret was also one of the first designers of the XX century who used a strategy, traditional for modern marketing, but revolutionary for those times. He put his brand name on make up boxes, perfumes and accessorizes.
Denise was a main source of inspiration for Poiret’s collections of clothes. Denise’s collection of dresses was displayed in New York’s Metropolitan Museum in 2007. Photo: Denise’s shoes.
Moscow exhibition is focused on Poiret’s visit to Russia in October 1911. He brought his collection to Moscow and St.Petersburg. The avant-garde attires were quickly copied by local tailors.
A part of the display was dedicated to Poiret’s cooperation with then well-known artists, Raoul Dufy, Erté, Georges Lepape, who designed Poiret’s catalogue.
Poiret was the first designer to create a branded perfume. In 1911 he opened a perfume factory, named Rosine, in honor of his daughter. His main rival was Coco Chanel, who created in 1921 Chanel №5.
His perfumes had names such as “Where Are You From?” Poiret was an author of the unusual promotion strategy. He advertised his perfumes on other decorative objects from his collections, such as fans.
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