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First Ad Campaign for Tiffany Featuring Same-Sex Couple

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Tiffany is not the first company to use a same-sex couple in its ads. 11.01.2015, Sputnik International

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First Ad Campaign for Tiffany Featuring Same-Sex Couple

11:21 GMT 11.01.2015 (Updated: 11:22 GMT 11.01.2015)

CC BY 2.0 / Dave Johnson / Tiffany & Co.

CC BY 2.0 / Dave Johnson /

Tiffany is not the first company to use a same-sex couple in its ads.

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MOSCOW, January 11 (Sputnik) – For the first time in the history of the luxury jeweler, Tiffany & Co. is featuring a same-sex couple in its advertising campaign, the Washington Post reports.

The future husbands share a romantic moment in the latest engagement campaign for Tiffany, titled "Will You?". They are said to be a real life couple from New York City, not models, according to ELLE.com.

Will you? By Tiffany & Co. pic.twitter.com/MEr1ytqLW7
— Alejandro Arauco (@mr_alealejandro) 10 января 2015

"Nowadays, the road to marriage is no longer linear, and true love can happen more than once with love stories coming in a variety of forms," Linda Buckley, Tiffany & Co. vice president of North American PR, said in a statement, as quoted by ELLE.com.

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"The Tiffany engagement ring is the first sentence of the story that a couple will write together as they create a life that is deeply intimate and exceptional, which is the message we hope to convey through this campaign," she added.

Other images in the series, shot by photographer Peter Lindbergh, show heterosexual couples in various romantic settings.

Tiffany is not the first company to use a same-sex couple in its ads. For instance, Banana Republic used a real-life same-sex couple in its 2014 spring campaign.