American hi-tech giant Apple is in talks with TV programmers about deals that would allow the company to offer a pay-television service, Re/code website reports.
The California-based company would strike deals to put together bundles of live and on demand TV shows, and sell them directly to viewers.
Therefore, Apple would not reinvent the way TW works today, but offer its own version of it, with its own interface and user experience, Re/code supposes.
The company has not commented on the report.
