According to a report from the Swedish Council on Health Technology Assessment [SBU], which reviews the scientific basis of methods used in health care, research undertaken by the company in 2013 in China, involving several hundreds of children, was "deeply unethical" for allowing children in some control groups to receive toothpaste without fluoride for a period of six months, in order to study the enamel damage.
Aaron Naimi-Akba, a dentist who was involved in compiling the SBU report, told Sweden's Dagens Nyheter newspaper that he was "absolutely horrified" when he found out about the studies, which sought to prove that Colgate toothpaste containing the amino acid arginine is better than ordinary toothpaste which contains only fluoride.
"Colgate has been involved in each step of the research," he continued, adding that the company "reviewed and analyzed the results, but did not report the process of obtaining them."
Colgate is currently advertising its new "Sugar Acid Neutralizer Technology," as a "breakthrough innovation in cavity protection," developed over a period of eight years of clinical research involving over 8,000 people, according to the company's website.