Opponents, however, say it’s discriminatory and Pence is receiving harsh public backlash from a wide variety of sources.
Marc Benioof, CEO of cloud-computing service Sales Force, Tweeted that the company has terminated all programs requiring employees and customers “to travel to Indiana to face discrimination.”
Star Trek star and LGBT advocate George Takei in a Facebook post urged followers to boycott the gaming convention Gen Con, which the Indianapolis Star described as the city’s “largest convention in attendance and economic impact.”
Gen Con LLC owner Adrian Swartout threatened to cease doing business in Indiana.
Some religious groups are also reconsidering involvement in the state. The Disciples of Christ Church has told Pence that it’s considering pulling its 2017 convention out of Indianapolis.
The bill is not scoring with some sports organizations either.
Cyd Zeiegler, writer for Outsports.com, noted the National Football League may move the annual NFL Draft combine from Indianapolis and even prevent the city from hosting future Super Bowls— plays the NFL considered when Arizona tried to push similar legislation that eventually got vetoed.
The bill caught the attention of the NCAA which will host the men’s basketball Final Four in Indianapolis next week.
Emmert noted that the bill could affect the organization’s future events.
Government officials are also speaking out against the bill.
San Francisco Mayor Ed Lee, who called the bill “legally-sanctioned discrimination,” said San Francisco will not use tax payer money to pay for city employees’ trips to Indiana that are “not absolutely essential to health and safety.”
Indianapolis Mayor Greg Ballard cited the bill’s potential to hurt the city’s economy and reputation.
"Indianapolis strives to be a welcoming place that attracts businesses, conventions, visitors and residents," Ballard said in a statement. "We are a diverse city, and I want everyone who visits and lives in Indy to feel comfortable here."