MOSCOW (Sputnik) – Britain’s advertising watchdog banned on Wednesday an anti-fracking ad designed by Greenpeace, claiming that it contains a misleading statement concerning expert opinion on the issue.
After requesting all 22 quotes from Greenpeace, the watchdog concluded that they had a divided opinion.
“While we acknowledged that Greenpeace had provided quotes from 22 people, groups or organisations, demonstrating support for the view that fracking would not reduce energy prices, we understood that there was a significant division of informed opinion on the issue. This was demonstrated, for example, by the quotes provided by Greenpeace from the Prime Minister,” ASA said in a press release.
The watchdog ruled that the ad must not appear in its current form.
Greenpeace has long waged a fight against fracking, claiming that the method has not been fully examined and may pose a serious threat to environment and health.
Hydraulic fracturing, commonly known as fracking, is a technique of extracting shale gas and oil by injecting pressurized toxic liquid into the ground. Some environmentalists believe it is dangerous for the environment.
