MOSCOW (Sputnik) – The $32-million campaign called “No Thanks — We're Going Global” is led by millionaire and major donor for UK Independence Party (UKIP) Arron Banks.
“We represent a group of entrepreneurs, businessmen who are very different from the same people who go around the Westminster bubble. We see the need for a public campaign, rather than all the Eurosceptics just talking to eachother,” Banks told The Telegraph.
The campaign will feature sport stars and celebrities as its ambassadors, according to the news outlet.
The news comes as British Prime Minister David Cameron, who vowed to hold a referendum on Britain’s membership in the European Union before 2017, is scheduled to fly to Brussels next week to negotiate better terms for his country's membership in the 28-nation bloc.
The Conservatives want a flexible relationship with Brussels that will allow London to decide on the amount of taxpayers’ contribution to EU coffers, business regulations, trade relations outside of the union, and migration curbs.
