The Prime Minister made a public appeal during a radio show asking everyone to support his idea by taking pictures with their daughters.
People from all around the world supported the idea. During the first day more than 59,000 people tweeted pictures with their daughters. Currently, the numbers are well over the hundreds of thousands. The campaign was supported by many celebrities, famous athletes, statesmen and leaders of political parties.
सचिन ने शेयर की बेटी संग सेल्फी, रोम में मना रहे छुट्टियां http://t.co/poawMCh78E #SelfieWithDaughter @sachin_rt pic.twitter.com/JcI4NGnbGx— Dainik Bhaskar (@DainikBhaskar) 29 июня 2015
My #SelfieWithDaughter �������� feel Proud. pic.twitter.com/4iLKlbgMyb— Ashok (@Real_Ashok) 28 июня 2015
Narendra modi effect craze of #SelfieWithDaughter goes Global thanks Mr. @narendramodi. pic.twitter.com/bgLZDKCYGi— Animesh (Ani) (@ani041984) 28 июня 2015
I might not be from Harayana, but I'm all for supporting the #SelfieWithDaughter campaign. :-) pic.twitter.com/yvNgyTWN3S— Nandu Madhava (@NanduMadhava) 16 июня 2015
The campaign gained so much popularity that someone posted pictures of famous Indian people who are no longer alive.
1890:: Rabindranath Tagore with Daughter Madhurilata #SelfieWithDaughter pic.twitter.com/GzEu5HS7uW— indianhistorypics (@IndiaHistorypic) 28 июня 2015
1970s:: PM Indira Gandhi With Grand Daughter Priyanka #SelfieWithDaughter pic.twitter.com/jvMX1O4To1— indianhistorypics (@IndiaHistorypic) 28 июня 2015
The "Selfie With Daughter" campaign became part of a larger campaign known as "Bachao Beti Padhao" (translated to English as "Help your daughter by providing her education") launched by Modi earlier this year. The main goal of Modi's campaign is to combat discrimination based on sex. In some part of the country the tradition of femicide is practiced, whereby female fetuses are killed pre-emptively, as girls are seen as a "burden" that requires more resources.