Instead of just putting out a boring old ad to celebrate their birthday, the Irish company decided to prank its customers by putting three-year-old Kai in the driver's seat.
Disguising himself as a seat, Kai's father actually does all the driving while his son sits beside him in front of a fake steering wheel. The sight of the toddler driving around Dublin surprises and confuses both passersby and passengers.
Some passengers don't even notice there's a kid on the driver's seat until after they get in the car. One amused passenger even asks him if he can reach the pedals.