Conservative activist and talk show host Glenn Beck led the march but he was joined by Alveda King, the niece of Rev. Martin Luther King Jr. and actor-turned-conservative-activist Chuck Norris.
Started the March this morning as we declare #AllLivesMatter and #NeverAgainIsNow @Mercury1Charity pic.twitter.com/4kyVD39K2Z— Alveda King (@AlvedaCKing) August 29, 2015
"It's about taking our church out in the streets," Beck said.
Bishop Jim Lowe, pastor of Guiding Light Church in Birmingham, which boasts a predominantly black congregation, co-organized the march with Beck. Lowe and his sisters were in the blown up by a KKK bomb that killed four little girls on Sept. 15, 1963.
#AllLivesMatter march draws more than 20,000 to Birmingham http://t.co/aF6qKnuEBn pic.twitter.com/ZVH51VFmoR— Scott (@NorthSTLCounty) August 29, 2015
"Love is the answer," Lowe said as he marched. "God is the answer."
Bishop Lowe from @GuidingLightch is preaching powerfully! #AllLivesMatter #NeverAgainIsNow @glennbeck #righteousness pic.twitter.com/hkg4TxGwRN— Kris Cruz ن (@rc_kris) August 29, 2015
Marchers held "All Lives Matter" signs and those emblazoned with the word "Justice" a a picture of Abraham Lincoln. A blimp flew overhead with the slogan "#All Lives Matter."
While the “#AllLivesMatter” hashtag appeared in response to the “#BlackLivesMatter” movement, Beck has said this march is part of his "Never Again is Now" campaign to raise funds and awareness for persecuted Christians in the Middle East.
.@glennbeck welcomes people outside the Sixteenth Street Baptist Church #AllLivesMatter pic.twitter.com/mupDlOOA52— Matt Kibbe (@mkibbe) August 29, 2015
More than 10,000 people registered to attend a "Restoring Unity" rally before the march at noon where Oscar-winning actor Jon Voight led the crowd in the pledge of allegiance.