They have started organizing tours of key places of Guzman’s biography, El Universal reported.
Tours are mainly organized by local taxi drivers, for an average price of $20. Among other popular destinations are the statue of Jesus Malverde, the protector of drug traffickers, and the Jardines de Humaya graveyard. The last is known for its sumptuous mausoleums, with bejeweled headstones, an air conditioning system and a phone line.
Some years ago, similar tours were organized in Colombia and Argentina, as a result of important events around the drug trafficking business and growing interest in such persons as Pablo Escobar.
Authorities have been hunting the drug czar ever since he escaped from a maximum-security prison seven months ago. In October, a tense shootout occurred in Durango, but El Chapo escaped. US Attorney General Eric Holder commented on the event, calling the arrest a "landmark victory, and a victory for the citizens of both Mexico and the US."
Guzman also escaped in 2001. While the cartel has been linked to thousands of killings in Mexico, El Chapo has earned a reputation as a Robin Hood-like figure for spending much of his money on community projects. In 2011, the US Drug Enforcement Administration (DEA) stated that El Chapo had surpassed the influence and reach of Pablo Escobar, calling him "the godfather of the drug world."
Last week, Nieto announced that Mexico is speeding up the process to extradite the notorious drug lord to the US.