Turkey's $23 billion trade volume (2014), with Africa, covering 49 countries, indicates that "commercial ties are clearing in a fledgling stage," suggests Al-Monitor contributor Mehmet Cetingulec.
"What is Turkey pursuing on the African market?" Cetingulec asked. The answer, the journalist suggested, is that "as Turkey's regional policy drifted from 'zero problems with neighbors' to 'precarious loneliness', the accompanying loss of trade markets in the neighborhood and Russia has made Africa a potential 'lifesaver' in Ankara's eyes."
The figures, Cetingulec suggested, speak for themselves. "Turkey's trade volume with Nigeria, one of the stops on Erdogan's latest tour, stood at $426 million in the first 10 months of 2015. With the Ivory Coast and Ghana, the trade volumes were $390 and $399 million, respectively, for the whole year."
"Even a two-fold increase in trade with those countries would mean less than $3 billion in total, while trade with neighboring Iran alone was $25 billion off target last year. On the Iraqi and Russian markets, meanwhile, Turkey's exports were down by some $2 billion and $2.5 billion, respectively, in 2015. The downturn with Russia became even more pronounced this year, with the decline in exports worsening from 39% in 2015 to 60% in the first two months of the year."
At the same time, Cetingulec note, citing former Turkish treasury and foreign trade undersecretary Faik Oztrak, the technological sophistication of Turkish exports has been dropping, with the export of advanced goods in the manufacturing sector dropping from 6.2% in 2002 to 3.2% as of January 2016.
"In other words, Turkey is failing to export goods that are light in weight but heavy in value, which is forcing it to turn to markets where it can sell low-technology goods."
Even worse, the analyst recalled, Omer Cihad Vardan, the head of Turkey's Foreign Economic Relations Council, recently "warned that competition was already heated on the African market. 'China, the United States and European countries have made great headway there. We must act very fast from now on,' he told reporters last week."
At the same time, however, the analyst recalled that "one has to keep in mind that the African markets are thousands of kilometers away, home to the world's poorest people with the lowest purchasing power. They could hardly become a substitute for the decline in Turkey's exports to neighboring countries," brought on by the swings and shifts in Turkey's foreign (and domestic) policy.
"Moreover, China is already in full force in Africa, posing tough competition with its cheap goods. In sum, Africa's retail market offers little hope for Turkey's traders, but its contractors and investors stand a chance in the long term," Cetingulec concluded.