The initiative is a part of the "Banner of Victory" project, which aims at the patriotic education of Russian citizens and draws attention to the role of the state symbols.
However, the North Pole is not the only unusual location where the Victory Banner has been placed. Some of them are listed below.
In space
On March 27, 2015 the space crew of "Soyuz TMA-16M" delivered the Banner of Victory to the International Space Station. In this way, Russian cosmonauts congratulated their compatriots on Victory Day.
At the top of a mountain
On the occasion of the 70th anniversary of victory in the Great Patriotic War in 2015, servicemen at the Center for Mountaineering and Survival climbed Mt. Elbrus and set up a banner there.
In January 2015, Russian climbers also set up the Victory Banner on the top of the highest peak in South America, Aconcagua, in Argentina. According to the team leader Pavel Romanovich, the idea was born a few years ago, when they has been preparing to conquer the highest peak in Africa, Mt. Kilimanjaro.
Underwater
In April 2015, athletes from the Yakut diving club "Aquastar" dove with the Banner of Victory to the bottom of the ice-covered Lena river.
In May, the same year, Sakhalin's customs commandos carried the Victory Banner to the bottom of the Sea of Okhotsk.
"Our grandfathers achieved victory conquering a lot of difficulties […], so our dive we have devoted their immortal dead," team member Maxim Kotov told RT.