MOSCOW (Sputnik) — The BBC's motto "to inform, educate and entertain," as devised by its founding Director-General Lord Reith in 1922, is set to be rewritten on the initiative of Secretary of State for Culture, Media and Sport John Whittingdale, the Telegraph reported on Tuesday.
The aim of the changes to be presented in a new White Paper is for the broadcaster to produce "impartial, distinctive content."
A postscript to the document will include some details about how the BBC's content must differ from programs offered by the commercial media.
Feels like you could reform the BBC without ditching "to inform, educate and entertain", a motto I'd have thought most Tory voters like.
— James Ball (@jamesrbuk) 10 May 2016
The paper will also present plans to award the BBC an 11-year royal charter as well as an initiative to scrutinize its annual expenditure.
The BBC came under fire after is started to buy in US formats such as The Voice singing competition show, sparking concerns the broadcaster is competing for ratings rather than focusing on quality.
