"We have the longest opening hours of all groceries stores in Uppsala," shop assistant Fredrik Andersson told news outlet Nyheterna24.
"I would say that our opening hours are the biggest reason for our success in recent times. Besides the extra minute, we are situated in a campus area with many students who would like us to be open longer," he said.
"Unfortunately, they are not really too smart about it. There would be many more jobs, but they do not even think along those lines. We would be able to offer more people employment, if we were allowed to stay open around the clock," Fredrik said.
ICA is one of Sweden's oldest retailers, which has been in business since 1938 and has subsidiaries across Scandinavia and the Baltic states. The ICA stores are renowned for their flexibility and the habit of adapting themselves to the market situation.
Last year, an ICA store in the Swedish province of Dalarna introduced Arabic signs in addition to Swedish to adjust to their customers and to make it easier for its personnel, who had come from Syria and were experiencing difficulties with the language.
