Ladbrokes: 95% of money staked today has been for REMAIN #EUref pic.twitter.com/lkiIg0en5G
— Ladbrokes Politics (@LadPolitics) June 20, 2016
Sputnik spoke with Ladbrokes' head of PR, Alex Donohue, who said that political betting has grown massively in recent years, especially since the Scottish independence referendum in 2014.
"We think [the EU] referendum will be the biggest political betting event of all time, we think across the industry there could be anything up to USD$146 million (£100 million) riding on the outcome of the vote on Thursday, so it's a pretty big deal for us."
"Polling and betting are two very separate things — a poll is a snapshot of voter intention on any given day, or given moment, it represents the opinion of a very small sample size at a given point on how they intend to vote. Betting is all about predictions — it's about people taking money out of their pockets and placing a bet on a prediction about what they think will happen in the future," he added.
BREAKING: Shop customer has just placed the biggest #EUref bet yet, £35,000. Remain backers are coming out to play! pic.twitter.com/JxeQN7aMQQ
— Ladbrokes Politics (@LadPolitics) June 16, 2016
According to Alex, the best time to have placed a bet on the EU referendum would have been about a week ago — as the closer we get to the vote, the narrower the odds have become.
High profile EU referendum bets include that of UKIP leader Nigel Farage — who placed USD $1,468 (£1000 ) on Leave — and only last week, a betting shop in London received a massive USD $51,390 (£35,000) bet on Remain.
Today I've offered @Nigel_Farage a €I million charity bet on the result of the #EUReferendum https://t.co/t0bZhUIDYj pic.twitter.com/PgjJ2rV2dU
— Antanas Guoga (@TonyGuoga) June 20, 2016
Close though the odds might be, Alex Donohue told Sputnik that the smart money is on a Remain vote — which he says looks around 75% likely, compared to a 25% likelihood of a Leave:
"If you were to put USD$147 (£100) on Leave — and it was a Leave — you'd win USD$440 (£300). If you were to put [the same] on Remain at the moment, you'd win USD$37 (£25) plus your stake. So that gives you a sense of how the odds definitely favour a Remain. I think if you had a spare USD$1,468 (£1000) lying around, and you put it on Remain, then you would win £250 [USD $367]."
UK citizens will vote on June 23 in a referendum on the country's EU membership.
