Sixty-four percent chose green, while thirty-two percent said the swatch was blue, the company said.
But the results were different when the swatch in question was placed between two distinctly blue swatches. The same group of people voted again, and this time ninety percent said the swatch was green.
The new 'Dress' debate? Opinions mixed over blue-or-green swatch https://t.co/sgLPqwEPUq pic.twitter.com/xYQrO4rrZo
— CTV News (@CTVNews) June 22, 2016
The company believes that the survey results prove that "our visual interpretations of the world around us can differ quite sharply."
A similar controversy over the color of a dress was sparked last year and promptly spread widely online. #TheDress, photographed ahead of a Scottish wedding in February 2015, became a viral meme after a heated internet debate on whether it was black and blue, or white and gold.
#TBT to #thedress! Can u believe this sold out overnight, had over 21 million views, & it was really black & blue? 😂 pic.twitter.com/tmKdKblKqC
— MH Style Consulting (@MHStyleConsult) June 9, 2016
If you lived under a rock in 2015, the answer was: blue and black.
