“Innovations, IT-technologies, privatisation — it is all clear. We’ve conquered all of them. But everything is very simply, one should get undressed and work,” Lukashenko said during a speech on the economy.
— TUT.BY (@tutby) June 24, 2016
The president meant to say “develop themselves,” but the phrase closely translates to “get undressed” in Russian — the language spoken by 72% of the population. Just over 10% of the population speak Belarusian, despite it being the official language.
Thousands of Belarusians mocked his statement by getting naked at work and posting photos to social media using the hashtag #раздеватьсяиработать (#getnakedatwork).
— Дэйли Минск (@Daily_minsk) June 24, 2016
“The president said this was necessary,” one Instagram user remarked.
Hiding their private areas with various work supplies, including everything from laptops to slabs of concrete, workers from a variety of fields stripped down across the nation, causing the racy, viral flashmob to go viral globally.
— Polat (@dik_durr) June 30, 2016