The researchers stressed that data levels are rising because of the web's increasing social appeal. The report revealed that in a single minute Google translates 69.5 million words, Apple's Siri handles 99,206 requests and 159,380 pieces of content are viewed on Buzzfeed. It takes one minute for Instagram users to like 2.4 million posts and for Snapchat users to watch 6.94 million videos. Facebook Messenger shares 216,302 photos and Twitter fields 8,678 tweets with emojis embedded in one web minute. Netflix subscribers stream a combined 86,805 hours of video while YouTubers share 400 hours of new video every minute.
According to Cisco forecasts, 2.3 zettabytes (or 2,300,000,000 terabytes) of data will be flowing over the web every year by 2020; 82% of all data traffic will be video. That is 95 times the volume of the entire global Internet in 2005. Cisco also claims that it would take 5 million years to watch all of the video that will cross global networks in any given month by 2020.