A team of creative Russian scientists known as ArtNauka (the name can be translated from Russian as 'Art Science') came up with an extravagant way of popularizing chemistry by almost literally transforming themselves into various elements.
© Photo : ArtNauka / artnauka.ru Photo: Dmitry Penkov / www.dpenkov.ruThe photo shoot also became a sort of social experiment as its participants sought to literally embody the elements they represented.
Above: Gold.
Above: Gold.

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© Photo : ArtNauka / artnauka.ru Photo: Dmitry Penkov / www.dpenkov.ru
The photo shoot also became a sort of social experiment as its participants sought to literally embody the elements they represented.
Above: Gold.
Above: Gold.
© Photo : ArtNauka / artnauka.ru Photo: Dmitry Penkov / www.dpenkov.ruHydrogen.

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© Photo : ArtNauka / artnauka.ru Photo: Dmitry Penkov / www.dpenkov.ru
Hydrogen.
© Photo : ArtNauka / artnauka.ru Photo: Dmitry Penkov / www.dpenkov.ruOil.

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© Photo : ArtNauka / artnauka.ru Photo: Dmitry Penkov / www.dpenkov.ru
Oil.
© ArtNauka / artnauka.ru Photo: Dmitry Penkov / www.dpenkov.ruApparently the trickiest part of the entire project was actually finding the makeup artists capable of visualizing the scientists' ideas.
Above: Fire.
Above: Fire.

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© ArtNauka / artnauka.ru Photo: Dmitry Penkov / www.dpenkov.ru
Apparently the trickiest part of the entire project was actually finding the makeup artists capable of visualizing the scientists' ideas.
Above: Fire.
Above: Fire.
© ArtNauka / artnauka.ru Photo: Dmitry Penkov / www.dpenkov.ruRubber.

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© ArtNauka / artnauka.ru Photo: Dmitry Penkov / www.dpenkov.ru
Rubber.
© ArtNauka / artnauka.ru Photo: Dmitry Penkov / www.dpenkov.ruGranite.

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© ArtNauka / artnauka.ru Photo: Dmitry Penkov / www.dpenkov.ru
Granite.
© ArtNauka / artnauka.ru Photo: Dmitry Penkov / www.dpenkov.ruArtNauka, a team comprised of actual scientists and engineers, creates live scientific shows for various Russian media platforms, including the country’s main state TV channel, Channel 1.
Above: Silver.
Above: Silver.

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© ArtNauka / artnauka.ru Photo: Dmitry Penkov / www.dpenkov.ru
ArtNauka, a team comprised of actual scientists and engineers, creates live scientific shows for various Russian media platforms, including the country’s main state TV channel, Channel 1.
Above: Silver.
Above: Silver.
© ArtNauka / artnauka.ru Photo: Dmitry Penkov / www.dpenkov.ruLiquid nitrogen.

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© ArtNauka / artnauka.ru Photo: Dmitry Penkov / www.dpenkov.ru
Liquid nitrogen.
© ArtNauka / artnauka.ru Photo: Dmitry Penkov / www.dpenkov.ruIce.

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© ArtNauka / artnauka.ru Photo: Dmitry Penkov / www.dpenkov.ru
Ice.