- Sputnik International
World
Get the latest news from around the world, live coverage, off-beat stories, features and analysis.

Unexpected Way US Companies Will Benefit From Brexit

© Sputnik / Alexey Filippov / Go to the mediabankCities of the world. Manchester
Cities of the world. Manchester - Sputnik International
Subscribe
While the United Kingdom has not yet recovered from the results of the referendum on Brexit, US companies are already planning to release products using the term "Brexit" as their logo.

Traders work at their desks in front of the German share price index, DAX board, at the stock exchange in Frankfurt, Germany, January 13, 2016 - Sputnik International
US: Fallout From Brexit Uncertainty May Last ‘Months or Years’
For instance, the Boston Beer Company applied for permission to trademark the word "Brexit" as the name of a hard cider.

"We are not sure exactly how we would use the name yet, but it would likely be for a small batch of cider out of our Angry Orchard research and development orchard in Walden, NY," representative of the company said, cited by WSJ.

Other US companies also want to register the term as a trademark for certain products, such as clothes and food. Thus, US company from Colorado Quicksilver Scientific plans to use the name "Brexit" for its food additive.

First Minister of Scotland Nicola Sturgeon - Sputnik International
Scotland Wants Key Role in Brexit Negotiations in Order to Remain in EU
Brexit refers to the recent decision of UK residents to withdraw from the European Union. The referendum was held in the United Kingdom on June 23, in which 51.9 percent of voters supported the country's exit from the EU.

Following the referendum, the term Brexit became popular not only among entrepreneurs, but also among ordinary people.

For instance, Andy Rutherford from Wales decided to change his dog's name to "Brexit".

"I'm going to rename my dog #Brexit because she always wants to be out," the man wrote on his Twitter.

Britain's decision on withdrawal from the EU also raised curiosity about how similar processes could be potentially called if they would take place in other EU countries.

Internet users came up with Frexit, Nexit, Swexit, Auxit and etc. referring to potential withdrawals of France, the Netherlands, Sweden and Austria, respectively.

Newsfeed
0
To participate in the discussion
log in or register
loader
Chats
Заголовок открываемого материала