The device, called Helpmet, is a mobile platform that performs an call for assistance if it records a G-force shock over 95, the level at which a human would be rendered unconscious.
Instantaneously after the shock, Helpmet activates bright LED lights and a loud siren to warn other motorists of the unconscious victim. Ten seconds after the shock, Helpmet transmits the location of the accident and all necessary data about the victim: age, blood type, allergies, emergency contact, etc to emergency services who then can track the victim using GPS.
Currently, Helpmet is being heavily advertised in Thailand, where 80% of road fatalities occur on rural roads. Agency BBDO, who is marketing the helmet in Thailand, hopes that Helpmet can become a device that everyone uses in the near future.