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Best-Loved Sport: Almost 70 Percent of Russians Plan to Watch 2018 World Cup

© Sputnik / Alexander Vilf / Go to the mediabankOfficial emblem of 2018 FIFA World Cup Russia unveiled
Official emblem of 2018 FIFA World Cup Russia unveiled - Sputnik International
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In the lead up to the 2018 World Cup Finals, preliminary results of an Ipsos Comcon survey conducted in Russia point to a great deal of public and advertiser interest in world football’s premier event.

Twenty-six percent of respondents said that they would like to see a match of the 2018 tournament at the stadium, 36 percent plan to watch as many games as possible, and 66 percent of urban residents expect to see at least some of the broadcasts.

The official hashtag of the 2018 FIFA World Cup, which Russian will host, stands in front of the Konigsberg Cathedral, Kaliningrad - Sputnik International
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Only one respondent in ten was not interested in World Cup 2018.

Such a high degree of public interest is not surprising at all as football happens to be Russians’ best-loved game, ahead of ice hockey and biathlon, which places third on the list of sports events Russian love most.

Ipsos Comcon plans to conduct six more such surveys ahead of the 2018 Football World Cup in Russia.

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