Dubious Honor: Germany, Ukraine, Sweden Lead the Way in Anti-Russian Media Bias

© Flickr / Deutsches Historisches Institut ParisPeople reading the Frankfurter Allgemeine newspaper
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2016 has come and gone, but Russia has remained the number one bogeyman in the eyes of some of the most influential mainstream media resources in the world. Statistics compiled for the Rossiya Segodnya news agency show which countries' print, radio and television media are most obsessed with casting Russia in a negative light.

The statistics, compiled using the 'Russia in the World' information analysis system, monitored leading mass media outlets (print, television, radio) across 50 countries and in 25 languages between January and December 2016, paying particular attention to media coverage in Europe, North and South America, as well as Asia and the Middle East.

The results were somewhat surprising. When it comes to the publication of stories with an unapologetically negative tone toward Russia, the powerful media establishment in the United States didn't even make the top ten, notwithstanding the #Russiadidit paranoia of many US politicians and media figures in the last few months over spurious allegations of Russia 'hacking the US election'.

Instead, that dubious honor went to Germany, whose journalists churned out a whopping 878 stories with a brazen negative bias toward Russia. Germany was followed by Ukraine (no surprise there), Sweden, and Poland, with the Czech Republic making the top five. The UK, Denmark, France, Saudi Arabia and Spain rounded out the top ten.

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Interestingly, among the top five 'Russia critics', the number of negative stories actually fell in Germany, Ukraine, Poland and the UK between 2015 and 2016, with only Sweden and the Czech Republic seeing a small or moderate rise in the number of stories that were negative in their tone.

The picture changes somewhat when accounting for stories about Russia with only a 'somewhat negative' slant. According to the compiled data, Germany leads the way (with over 6,000 such articles), with France, the UK, the US, Poland and Sweden following, respectively. Apart from Germany and Sweden, all of these countries have seen a decline in the number of 'negative' and 'somewhat negative' stories between 2015 and 2016.

In terms of the raw number of stories about Russia, the data showed that Germany again led the way, with a total of 9,476 stories, nearly a quarter more than in 2015. France, the UK, Spain and the US rounded out the top five (with 7,190, 4,772, 2,889 and 2,795 stories, respectively), with Poland, Japan, Sweden the Czech Republic and Ukraine making the top ten list, with between 1,485 and 2,661 stories apiece.

Analyzing the data, Russia in the World's analysis discovered that while no national media were dominated by an entirely 'negative' slant toward Russia, a significant number of countries, including about a dozen EU members, the UK, Norway, Georgia, Ukraine, Jordan, Saudi Arabia, South Korea, Japan, the US, Canada and Colombia showed a tendency toward 'somewhat negative' coverage of stories having to do with Russia.

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Surveyed countries with a 'neutral' stance, on the other hand, included France, Spain, Belgium, Finland, Iceland, Greece and Serbia in Europe, as well as Mexico, Cuba, Venezuela, Peru, Brazil, Chile, and Argentina in Latin America. 

In Africa, they included Egypt and South Africa, while in the post-Soviet space, Belarus, Armenia, Azerbaijan, Kazakhstan, Uzbekistan, Kyrgyzstan and Tajikistan also demonstrated generally 'neutral' coverage. Media in the Middle East, Asia and the Pacific, including Syria, Iraq, Turkey, Iran, Oman and the UAE, as well as China, India, Indonesia, and Australia also featured generally neutral coverage.

When it comes to the specific national and global media resources with the largest number of 'negative' and 'somewhat negative' articles about Russia, the compiled statistics showed that four major German media resources – Frankfurter Allgemeine Zeitung, Die Welt, Sueddeutsche Zeitung and Deutschlandradio topped the top ten, sharing a whopping 2,521 'negative' and 'somewhat negative' stories between them.

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They were followed by two UK papers — The Times (496 articles) and The Independent (460 articles), German tabloid Bild (452), The Washington Post (449), the Lithuanian daily newspaper Lietuvos rytas (437) and the German weekly newsmagazine Der Spiegel (422).

Compared with 2015, Germany's Sueddeutsche Zeitung and the UK's The Times had the 'honor' of increasing negative coverage, (moving up from eighth to third and tenth to fifth, respectively) in 2016. France's Le Figaro, which was ninth in 2015, dropped out of the top 10 entirely in 2016.

Altogether, statistics show that global media coverage of Russia-related news has declined by 2.7% between 2015 and 2016, from 64,106 to 62,367 stories during the two years. In 2014, the number of such stories was even higher, coming in at over 73,450 stories: 15.1% more than in 2016. As 'Russia fatigue' sets in, particularly as people in many Western countries become less prone to accepting the mainstream media narrative regarding the country, hopefully some journalists will take the hint and change their tone over the coming year.

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