"The aim of the training course was to learn the basics of equal treatment, terminology and care. It is based on the UN Declaration on Human Rights, which states that everyone is born free and should be treated equally," the company's CEO Anna Carin Timgren told Swedish Radio.
According to Timgren, her business is adjusting to the zeitgeist to keep the most demanding customers satisfied.
"Now the industry has changed and there is much to learn. We meet people who are not getting the treatment they would like to," Timgren explained.
In recent years, the LGBT-certifying of various premises and activities, including schools, hospitals, churches, real estate companies and refugee accommodations, has become a growing trend in Sweden. Swedish municipalities spare no tax-payers' kronor to obtain certification to strike a blow for the minorities' cause.
A recent survey conducted by the pollster Sifo, commissioned by funeral home Fonus, revealed that seven out of ten Swedes would like a "green" funeral. The most popular options to reduce one's environmental impact while pushing up daisies include bio-degradable coffins, urns or headstones, as well as burial shrouds made of organic cotton,. One may also have ashes scattered, use biodiesel for funeral transport or use locally produced food and flowers at the service, Swedish newspaper Sydsvenskan reported.
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