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Size Doesn't Matter: Turkish Airlines Pokes Fun at Berlin's Tiny Tegel Airport

© Photo : Hans KnipsBerlin Tegel Airport
Berlin Tegel Airport - Sputnik International
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German media has asked whether Turkish Airlines was "funny or a little arrogant" when it made fun of Berlin's Tegel Airport for being much smaller than Istanbul's Ataturk Airport.

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A new advertising campaign by Turkish Airlines does not appear to have attracted German airport passengers, after it poked fun at the size of Tegel Airport, Berlin's main international airport.

The large advertising hoarding outside the airport building tells passengers that "our lounge in Istanbul is bigger than some airports."

"Turkish Airlines is making fun of Tegel Airport," the German newspaper Bild reported, asking readers if the advertisement is "funny or a little arrogant?"

In response to an inquiry from Bild, the airport told the newspaper that it only vets advertising to check whether it might be sexually suggestive, violent or politically offensive. 

In 2016, 21 million passengers passed through Tegel Airport. In comparison, 60.1 million passengers passed through Istanbul's Ataturk Airport.

'Naughty advertising poster — Turkish Airlines is making fun of Tegel,' Bild reported.

Judging by reader comments on Germany's Yahoo News, Germans are unconvinced by the Turkish Airlines' advertising campaign.

"What use is a big airport if no passengers arrive?" asked the top-rated comment, referring to the drop in tourist bookings to Turkey.

As well as Tegel, Berlin is also home to Schoenefeld Airport, which was used by 11.6 million passengers last year.

Berlin Brandenburg Airport, also known by the byname Willy Brandt, is scheduled to open in 2018. It will have a passenger capacity of 27 million and replace Tegel as Berlin's main airport.

© Flickr / Aero IcarusTurkish Airlines Airbus A320-232. Berlin Tegel Airport (File)
Turkish Airlines Airbus A320-232. Berlin Tegel Airport (File) - Sputnik International
Turkish Airlines Airbus A320-232. Berlin Tegel Airport (File)
Germany's Aero Telegraph news website reports that despite the Turkish jibe, Tegel is well-regarded by passengers precisely because of its small size and the short distances required to walk within its terminals.

Tegel Airport, which was built in 1948 on the site of a former military air base, faces an uncertain future after Willy Brandt Airport opens next year. It may be subject to the same fate as Berlin's Tempelhof Airport, which was closed in 2008 and was recently used to house thousands of asylum seekers.

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