Whereas Swedish tourism to the US has been decreasing since Trump's inauguration, the recent weeks have seen Swedes turning their backs on the US as a tourist destination en masse, Tommy Svansson of the Osby company, which has specialized in US travels for decades.
"In the last four weeks we saw a particularly large drop, especially for New York," tourist bureau Ving CIO Magdalena Öhrn told Swedish Radio, citing a 10 percent decline for the whole US and a 40 percent drop for New York in particular.
Both Swanson and Öhrn ascribed this effect to Trump's attitude to the outside world.
"I believe it's a Trump Effect. While much is indeed happening across the globe, I do not think people find it uncomfortable to travel to the United States. I do not think people are afraid either, but rather it's a protest against the new president," Magdalena Öhrn said.
"Of course, it depends on politics, whether he [Trump] calms down his statements, or chooses to escalate them. I believe the coming months will still be somewhat doubtful," Tommy Swanson said.
As Sweden has become a mainstay in Trump's tirades, Swedish approval ratings of the US president have dropped to record levels. In a recent March poll by pollster Novus, 80 percent of Swedes were found to hold negative views of Trump, with only 10 percent viewing him in a positive light.
Polls suggested Trump's wide unpopularity across Europe even before he was elected. For instance, 92 percent of Swedes expressed no confidence in Trump in a poll by the Pew Research Center in July 2016.
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