The Indian branch of the company announced on its official Twitter account that Durex will produce its own branded jeans. The statement was accompanied with a promo video featuring popular Bollywood actor Ranveer Singh.
We’re launching Jeans! And Ranveer’s gonna be trying out his first ever. Excited? Well, that’s our speciality! #DurexJeans pic.twitter.com/5UpIJFVBfw
— Durex India (@DurexIndia) 22 марта 2017 г.
Durex's intentions to swap condoms for denims caused a storm of jokes from netizens in India and across the world.
Dear Durex,
— Rifa (@a_bit_too_much) 22 марта 2017 г.
Ribbed condoms are great. Ripped jeans too. Just don't mix up the two & get us screwed.
Thanks.#DurexJeans
Durex is launching Jeans. So now you can go to a store and ask for a 32 inch Durex, and nobody will question:P pic.twitter.com/kYHAko1aUq
— Gabbbar (@GabbbarSingh) 22 марта 2017 г.
Durex Jeans will be available in 3 sizes:
— Sagar (@sagarcasm) 23 марта 2017 г.
1. Asian
2. Regular
3. African#DurexJeans
The official Twitter account of the company decided to maintain the public's interest, coming up with their own jokes and commenting on the reactions of users.
You might prefer @RanveerOfficial without jeans, but he prefers #DurexJeans 👖
— Durex India (@DurexIndia) 22 марта 2017 г.
From 'Extra Small' to 'Extra Large', We have them all covered!:) https://t.co/8ECucyElHW
— Durex India (@DurexIndia) 23 марта 2017 г.
Durex has already kicked off a separate website for the jeans line, which will go on sale starting March 25.
The condom manufacturer's initiatives often become a target for jokes on social networks. For example, Durex sent social media alight in September 2016, after it announced the release of eggplant-flavored condoms.
#BreakingNews: We're launching an exciting new savoury #condom range — Aubergine flavour! 🍆 #CondomEmoji pic.twitter.com/bJpgZ8xMz5
— Durex Global (@durex) 5 сентября 2016 г.
It turned out to be a hoax. The tweet was part of the company's campaign to get a condom emoji introduced in a bid to get young people to talk about safe sex.
