The unfortunate sex ad triggered a massive outcry among Norwegian parents, many of which afterward had to provide unplanned and unsolicited explanations about the peculiarities of sex life to their children. The lapse resulted in strong responses in social media and a heap of angry emails to TV2.
One of those who reacted was Torgeir Waterhouse, the director of internet and new media at IKT Norge.
"Radiant evaluation of TV2 to broadcast advertisements of an orgasm cream before 'Norwegian Talents,' which many children are watching," Torgeir Waterhouse jeered at TV2 director Olav Sandnes in a tweet.
Strålende vurderingsevne av @tv2infonorge å sende reklame for orgasmekrem før Norske talenter mange barn ser på, hva sier du @OlavSandnes?
— Torgeir Waterhouse (@tawaterhouse) May 19, 2017
TV2 accepted the criticism and released a public apology.
"Such advertisements should not be broadcasted in conjunction with family programs. We will find out how this has happened and review our routines to prevent such ads from showing up during children's and family programs," TV2 communications director Jan-Petter Dahl told Dagbladet.
Despite TV2's orgasm gaffe, 13-year-old Vilde Winge took home the victory and 500,000 NOK ($60,000) in prize money owing to an emotional song whose message she simultaneously conveyed using sign language.
Vakre talentfulle #Vilde åpner dører, gir oss gåsehud og vinner #norsketalenter så fortjent 💗 #tegnspråkkunst @NorskeTalenter1 pic.twitter.com/21ZfVIyGzP
— Marianne Nordhov (@Barnmaf) May 19, 2017
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