“India promotes its soft power strength through these cultural centers through its variety of activities like facilitating the teaching of Indian dance, music, yoga, Hindi etc, organizing cultural performances, film screening, talks, seminars on themes related to India. These cultural centers also organize Festival of India in different countries,” Minister of State for External Affairs V K Singh said in a written reply in Parliament today.
“India, recently, has increased its emphasis on promoting its soft power by effectively using the variety of its art, culture, and values. In fact, if India is perceived as a superpower, it’s not only through diplomacy but also through its powerful and vibrant culture which India is sharing with the world,” MP Shashi Tharoor told Sputnik.