Playboy Enterprises released a statement that Playboy founder Hugh Hefner peacefully passed away on Wednesday night at the age of 91 surrounded by his family.
American Icon and Playboy Founder, Hugh M. Hefner passed away today. He was 91. #RIPHef pic.twitter.com/tCLa2iNXa4
— Playboy (@Playboy) September 28, 2017
In his interview to The New York Times Hefner said that he was proud to be able to change attitudes to sex and sexuality in society. The Playboy founder embodied the way of life he advocated: he smoked a pipe, wore silk pyjamas and partied with celebrities and Playboy models. He built a business empire around his lifestyle that included mansions, clubs, movies and television all emblazoned with a silhouette of a bunny wearing a bow-tie.
Hugh Hefner brought about a revolution in people's minds which will echo in popular culture for decades to come.